Some time ago I noticed some google ads blocks on a competitor company’s website. Didn’t pay much attention to that, but only just recently another company’s website featured google ads as well.
What’s the problem with that you might ask. Sure it probably helps them make a few extra bucks (probably not more than 10 though), but the question is: Does it make you more than it costs you?
First of all a company’s website with google ads looks deeply unprofessional.
Secondly it drives people away from your site.
You want your visitors to click on the Google ads right? I mean that’s why you put them on after all. But guess what. That takes the user to another company’s website and it might be something the visitor is interested in(that’s what’s google is trying its best to do). The user is distracted from doing business with you and you’ll probably end up loosing the deal. In that case what’s the point of developing a website that’s supposed to get the customer to do business with you, if you’re doing your best to distract them from that by showing them ads of things they want. That’s like putting candy on the pedestrian street crossing. You want them to clear the road as quickly as possible concentrating on their own safety, yet you distract their attention from that. Eventually somebody’s going to get hit by a car.
At the end of the day you’ll probably loose more from lost customers than you’ve made from Google Ads.
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